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RAB to Report Quarterly Radio Revenue in Dollars
In the US, the Radio Advertising Bureau (RAB) announced this week it will report future quarterly radio revenue in dollars, to make its coverage more transparent and bring it in line with the majority of media revenue reporting practices.
Explaining the reasons for this change, Jeff Haley, President and CEO of RAB, said: 'We are in a fast-changing media environment and too often short-term variances in business month-to-month have not provided a proper perspective on where radio is headed. Our purpose is to give the marketplace a solid foundation on which to analyse. Quarterly reporting will stabilise the perspective on radio revenue. Disclosure of the dollar amounts will align radio with other media reporting practices and demonstrate the industry's position as a formidable player in the wireless media arena.'
Monthly percentages will continue to be available on the RAB web site at www.rab.com, with quarterly revenue results released in percentage and dollar figures.
Headquartered in New York, RAB is the sales and marketing arm of the radio industry with nearly 7,000 members including close to 6,000 stations in the US, and more than 1,000 associate members.
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