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Kraft Researcher Joins Alcone
In the US, Alcone Marketing Group has appointed Beth Murphy as Director, Consumer Insights, working in its Consumer Lab™ in-house group. She has spent the last five years at Kraft Foods.
The Lab, which Murphy describes as 'a unique agency concept', develops insights into consumer behavior which feed into Alcone's Consumer Activation™ programs. She reports to Jim Zembruski, EVP, Chief Marketing Officer in Alcone's Darien, CT office.
At Kraft, Murphy worked most recently as Senior Market Research Manager. She worked previously at Maybelline-Garnier and Canon USA.
Alcone Marketing Group, part of Omnicom Group Inc., has operations in Irvine, CA and Darien, CT in the USA, and in London. Its web site is at www.alcone.com .
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