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Money Not Buying Job Satisfaction for Senior Marketers
Almost a third of senior marketing executives in a US poll rate their happiness with their current job at 5 or less out of 10. This despite the fact that respondents to the Anderson Analytics survey had a minimum base salary of $150,000.
Anderson worked with Marketing Executives Networking Group (MENG), a US-wide network of senior marketing professionals, to gauge its members' views of the state of their careers, and found only 69% relatively happy in their jobs (a rating of 6 or more on a 10-point scale).
72% of those surveyed had worked with an executive recruiter in the past two years looking at specific opportunities, and 61% are likely or extremely likely to look for a new job in 2007. Eleven per cent say they are in a period of career transition, while 37% of those currently employed are already exploring other opportunities.
Managing Partner Tom Anderson comments: 'The survey was a unique opportunity to get inside the minds of an elite group of senior marketing executives, specifically those making at least $150,000 a year. We found that these execs are a highly recruited group of people, and sometimes, not coincidentally, they are more likely to explore other job opportunities.'
The firm, which combines new technologies such as data and text mining capabilities with traditional market research techniques, is online at www.andersonanalytics.com .
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