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Interview-NSS Buy Boosts Synovate Media Strength
Synovate has acquired Amsterdam-based Interview-NSS, The Netherlands' largest independent full-service market research company – and its European Data Collection Centre (EDCC). The buys will be integrated with Synovate's existing operations in the country and led by MD Carlo Stokx.
Interview-NSS has 110 staff and has particular expertise in contact and channel management, media and branding research, including a number of proprietary tools and products. The latter include the 20-country European Media Service (EMS). EDCC is a multi-lingual CATI contact centre.
Synovate's Global CEO Adrian Chedore comments: 'We already have exceptional capabilities in FMCG and branding research in Amsterdam and have built a very strong position in qualitative research. Interview-NSS' reputation in The Netherlands and specialist expertise make it a very good fit with Synovate's existing full service operations.' Peter Huijboom, Synovate's CEO Global Client Relationships and Head of Northern Europe, adds that the EMS complements Synovate's PAX media consumption survey to round out the group's global media research capabilities.'
Synovate, the MR division of Aegis Group plc, employs over 5,000 staff across 51 countries and is online at www.synovate.com .
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