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Turkish Buy for Nielsen Media
Nielsen Media Research (NMR) has announced the acquisition of Turkish advertising intelligence company Bilesim Medya. Financial details were not disclosed.
The company, whose full name is Bilesim Medya Yayıncılık ve Tanıtım Hizmetleri Anonim Şirketi, measures ad spend in Turkish television, radio and print, outdoor and cinema outlets, across all business sectors and provides a currency for use by the country's ad industry. Core products include cross media advertising spend, creative content, sponsorship and an ad verification service.
Bilesim Medya will retain its Istanbul head office and its current President Ismail Hayri Cem, who comments: 'We are proud of the strong relationships we have built over the past 20 years with Turkish advertisers, media owners and advertising agencies, and we look forward to working with Nielsen's global clients to provide them with unmatched intelligence on the vibrant and growing market in Turkey.'
Robert McCann, Chairman and CEO of Nielsen Media Research International, says the buy is a vital addition to the measurement giant's global portfolio: 'Turkey is emerging as a significant market, with annual advertising expenditure of more than US $2.25 billion. In addition, its forecasted annual growth of 10% in entertainment and media spending outpaces growth in most countries in Western Europe and Asia Pacific, as well as the United States.'
The Nielsen Company has more than 42,000 employees and headquarters in Haarlem, the Netherlands, and New York, USA. The corporate home page is at www.nielsen.com .
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