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Senior Automotive Hire for TNS
TNS has appointed Lincoln Merrihew as Senior VP to lead the Automotive Segment for North American Custom Research. He has more than twenty years' experience in the industry, including senior forecasting and busdev positions with J.D. Power, Standard & Poors and DRI/McGraw Hill.
In his new position, Merrihew will seek to maximize client opportunities in increasingly competitive markets; forecast the needs and behaviors of car buyers; quantify the effectiveness of client advertising and branding; and recommend strategies for maintaining a competitive advantage.
Merrihew founded his own auto industry consultancy, Stratomotive, then worked as MD for the Automotive Practice of Compete, Inc. in Boston, Massachusetts before joining TNS.
Andy Turton, TNS' Executive VP of Emerging Markets, comments: 'Lincoln brings unmatched expertise in helping companies evaluate marketing effectiveness, assess opportunities, understand consumer behavior patterns, plan future product developments, and analyze the competitive landscape.'
The group's home page is www.tns-global.com .
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