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GfK NOP Media Hires Client Side Veteran
GfK NOP has appointed former Channel 4 RM Gary Roddy as Research Director, to work across its portfolio of media clients, and develop new business from its London headquarters.
Roddy joins in April from ids, a company owned by ntl:Telewest, where as Research Controller he was involved in sales and commercial development. Prior to this, he spent seven years as Research Manager with Channel 4 Television, having previously held a number of sales and research positions in media firms such as Granada Television, Scottish and Border TV, HTV, Grampian TV and the Sydney Morning Herald.
He will report to GfK NOP Media Joint Managing Director Nick North, who comments: 'Gary is a well-known figure within the research industry, having been actively involved in the Media Research Group as Chair and committee member. Gary's experience as an active member of numerous BARB committees will also be a great asset to us going forward. His more recent work on various cross industry interactive projects and his client liaison skills bring a new perspective to GfK NOP Media that will allow us to develop our offerings to clients.'
The division is online at www.gfkmedia.com .
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