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Frost Freebies for New B2B Panel
Greenfield Online, Inc. and Frost & Sullivan have announced a partnership to create a new business-to-business panel. Respondents will be offered access to the latter's research reports as an incentive for sharing their own business expertise.
Greenfield says the deal will give it improved access to well-profiled business leaders for online survey research. The two companies will work together to recruit panelists, who will be given a temporary free access pass to Frost.com, containing over 500,000 pages of Frost & Sullivan's market intelligence and analysis.
Timothy F. Isely, Ph.D., Frost & Sullivan's Global VP for Customer Research Operations, says the idea will extend the companies' own core value proposition - delivering actionable data to their clients – to the respondents themselves. 'Business executives value knowledge. In sharing their valuable expertise with us, we are in turn compensating them in kind with valuable information they can use to benefit their company or increase their understanding of the marketplace in general.'
Grenfield President and CEO Albert Angrisani, comments: 'We are pleased to formally launch our new B2B market initiative with a well-respected, quality market intelligence provider like Frost & Sullivan.' The firm's Vice President of Business to Business Sandy Casey adds: 'We believe offering business-oriented white papers and research informational incentives in return for participation will be of clear interest to true professionals and help ensure the quality of our survey responders.'
The partners are online at www.frost.com and www.Greenfield.com . Details of the new B2B panel are at www.frostforum.com .
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