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UK Launch for Broadcast Keyword Search
UK-based Sports Marketing Surveys Ltd has launched mediatrak, a new service giving subscribers instant access to TV and radio clips mentioning their brand, sport or other key words of their choice.
The system uses software from US-based TVEyes, and at present covers some 150 TV Channels, including all those for the UK. US and other selected channels will also be available. MD Stephen Proctor comments: 'We believe this service sets a new standard in keeping companies informed of what is being said about them, about their competitors and about business areas with which they are concerned. There are already many hundreds of users in the USA – and our research indicates a very high level of interest here in the UK.'
The UK system went live on March 1st. The firm, which was established in 1984, and has clients including sponsors, rights holders, federations and sports goods manufacturers, is on the web at www.sportsmarketingsurveys.com .
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