Former Ipsos Panel Manager Joins Lightspeed

WPP's online panel provider Lightspeed Research has appointed Olaf Siemen as Account Director for Germany, working from the Hamburg office.

In his new role, Siemen will be generating new business and helping the firm grow its presence in Germany. He has a background of more than ten years' experience working in full service and online market research, project management and client service for a wide range of clients. He joins from Ipsos, where he worked as Division Manager of Access Panels in Germany responsible for growing the client portfolio and for client satisfaction levels. He studied economics in Paris and Kiel and graduated with a Dip Volkswirt (quant).

David Day, CEO Europe explained: 'We are committed to providing the highest level of support to our clients across Europe, and Olaf will help us ensures that we are able to offer this throughout Germany.'

Through its custom and specialist online panels, Lightspeed Research provides access to household members across 34 countries in Europe, North America and Asia-Pacific. The firm's HQ is in Basking Ridge, New Jersey and other offices are based in New York, Connecticut, London, Paris, Frankfurt and Sydney, Australia. Its home page is at www.lightspeedresearch.com .