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Tech Publisher Sets Up MR Report Unit
CMP Technology publication EE Times has established an Intelligence Unit, which it describes as 'part of a commitment to deeper analysis of industry issues'. Senior Analyst Loring Wirbel will work closely with group publication Heavy Reading to set up and lead the unit.
The unit will produce 'highly specialized research and analytical market reports'. The launch is accompanied by a series of more general changes in editorial management at CMP Technology's EE Times and TechOnline, as CMP transforms from its print-based roots into a digital media company.
CMP Technology's Innovators Group Vice President & Global Brand Director, Ross Ayotte, points to the firm's pedigree as an innovator in terms of online and digital editions of publications, and its 'deep technology expertise'. He concludes, 'No other media company can offer marketing solutions and services that combine the market-leading brands, across all platforms and offer customer-centric sales and marketing solutions.'
CMP Technology is a subsidiary of former NOP-owner United Business Media, and is online at www.cmp.com .
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