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Office Supplies Tracker for NPD
The NPD Group has launched a point-of-sale tracker for office supplies superstores, covering the USA's three major office superstore retailers; Staples, Office Depot, and Office Max. Perry James will lead the unit as Director of Office Supplies.
Clients can monitor trends within the channel across 130 categories and 300 product features, and refer to more than three years of historical data including unit, dollar, and average selling price performance at the category, brand, product feature, and SKU level.
James is a 12-year veteran of the firm's Fashion and Home businesses, holding the titles of Director of Client Development and Executive Director of Business Development.
The firm plans to expand the service in 2008 to cover the commercial channel in addition to the current retail channel.
The NPD Group's home page is at www.npd.com .
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