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Angus Reid Launches... Health Division
In the same week as Nielsen, Canadian agency Angus Reid Strategies has also announced the formation of a new health practice. The new wing will be led by Senior VP Yola Zdanowicz who, like many of the firm's senior team, joins from Ipsos.
The practice will combine expertise in marketing, public affairs, advertising and technology with research experience, to help develop marketing plans, programs and communication campaigns for clients including not-for-profit organizations, pharmaceutical manufacturers and government.
In ten years at Ipsos, Zdanowicz led the group's Canadian Rx Health business and played a key role in developing its global health offer across the Rx, Public Affairs and Advertising divisions. She has also worked at Sunnybrook Cancer Centre and the Centre for Addiction and Mental Health (CAMH).
Angus Reid Strategies has offices in Vancouver, Calgary, Toronto, and Montreal and specialises in the use of the Internet and rich media technology to collect high-quality, in-depth insights. The firm's polls are conducted using the Angus Reid Forum online panel (www.angusreidforum.com ). The firm's home page is at www.angusreidstrategies.com.
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