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IRI Gets In Step with Wal-Mart
Retail analysis specialist Information Resources, Inc. (IRI) has announced an extension to its relationship with Wal-Mart Stores, Inc., creating a range of consumer panel services based on the consumer giant's customer segments.
IRI is also developing specialized marketing and merchandising analytic services for Wal-Mart, with its panel data acquiring an official status in the retailer's collaboration with its suppliers. Further, it will provide in-store audit services to help Wal-Mart maximize effectiveness of in-store displays for consumer packaged goods.
Wal-Mart already uses consumer and shopper feedback from the IRI RxPulse Patient Panel to help its understanding of its healthcare shoppers. IRI will now work to align its Consumer Network Household Panel with the client's own customer segments to clarify the drivers of its brand and category performance. The Network includes behavioral, demographic and attitude information and simplifies the scanning process making it easier for panelists to report complete and accurate data.
'IRI is thrilled to continuously be expanding our relationship with Wal-Mart' says IRI President and CEO Scott W. Klein. Wal-Mart CMO Stephen Quinn returns the compliment: 'We are very pleased with the speed, flexibility and the people that make up the IRI team. We are excited to be working with them on a new generation of consumer, market, and in-store insights'.
Web sites are at www.walmartfacts.com and www.us.infores.com.
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