Millward Brown Veteran Joins Synovate as MD in Milan

Synovate has appointed Fabrizio Giordano as Managing Director of its office in Milan and Head of the company's Brand and Communications Practice in Italy.

He joins after 13 years at Millward Brown, most recently as Managing Director in Brazil (www.mrweb.com/drno/news3625.htm ). He also previously served as European Business Development Director and Managing Director of the firm's entertainment business (www.mrweb.com/drno2k/news2853.htm ). Giordano's first role in market research was with Isis Research, which was acquired by Synovate in 2003.

Ged Parton, Synovate CEO for Southern Europe, says Giordano will further strengthen the
company's leadership team in Italy and welcomes the addition of his brand and communication skills. He comments: 'With Massimo De Benedittis leading our overall Italian operation and Rossana Dell'Isola managing its qualitative side (mrweb.com/drno/news6853.htm ), this creates an incredibly powerful triumvirate of leadership talent that will drive our Italian business forward.'

Giordano will report to Massimo De Benedittis, Managing Director of Synovate Italy. Synovate is the market research arm of the Aegis Group and employs more than 5,700 staff across 52 countries. Its web site is at www.synovate.com.