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Munro Snaps Up Media Lab Research
Research-focused marketing services group Munro Global has bought London-based agency Media Lab Research (M-Lab), its fourth MR buy since its formation last summer.
Munro already owns research firms FDS International and Maven Research, as well as field research specialist acefieldwork (www.mrweb.com/drno/news6663.htm ). With this latest purchase, 2007 group turnover is forecast to exceed £10 million.
M-Lab was formed in 2004, and as a specialist media research boutique within Munro, the firm will retain its name and brand identity. Founders Graham Williams and Louisa Livingston (both formerly with NOP Media) will continue to lead the business, and commented: 'We have had an exciting three years building the M-Lab business but recognised that to reach the next stage of our development we needed to find a complementary strategic partner with a shared vision. Munro very much fits the bill.'
'This acquisition adds proven expertise in media research to complement both FDS, with its focus on telecoms, utilities and the public sector, and Maven which focuses on automotive, financial services, business services and employee engagement research,' explained Richard Hepburn, Munro Chief Executive.
Hepburn added: 'We are continuing with our stated strategy of growing both organically and through acquisition. The addition of M-Lab further enhances Munro's capabilities across a range of research focused marketing services disciplines.'
The firms are online at www.munroglobal.net and www.m-lab.co.uk.
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