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Phoenix Launches Affluent Household Study
US-based Phoenix Marketing International (PMI) plans to launch a study next January to reach the top 1% of US investors, living in households with a minimum of $5 million of investable assets.
The Phoenix AMS Private Wealth Study, run by the firm's Affluent Market Practice, will focus on topics of concern to the country's richest people, such as wealth transfer, risk management, alternative investments and philanthropy.
The opinions and preferences of these hard-to-reach investors will be sought through the Phoenix Ultra High Net Worth (UHNW) research platform, which links up with around 200 non-profit and charitable organisations that invite their wealthiest donors to participate in research studies in exchange for incentive-based donations.
MD of the Affluent Practice David Thompson explained that using the non-profit-based network enables access to C-level executives and business owners, while wealthy respondents get to support their favourite charity.
Syndicated content combined with an omnibus feature will allow subscribers to add questions which are unique to their organisation's challenges in the UHNW market, and reports will be customised.
Founded in 1999, PMI offers research, direct marketing, modeling, and multicultural expertise. The firm recently partnered with Nielsen to launch a national Homescan Consumer Panel to tap in to the $1 trillion Hispanic consumer market (www.mrweb.com/drno/news6817.htm ). Home page: www.phoenixmi.com.
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