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Experian Launches Consumer Insight Platform
Experian Research Services (ERS) has unveiled a platform providing local media, agency and advertiser sales and marketing professionals with detailed information about US consumers at the local market level.
Experian Local Market Services (ELMS) highlights consumer purchasing habits, lifestyles and psychographics on more than 8,000 specific brands in more than 450 categories, promising clients improved targeting of their most profitable prospects. ELMS incorporates several Experian products including the Experian Local Consumer Study (LCS), offering local market consumer insights, and the Experian MicromarketerG3 geographic analysis platform.
Comments ERS President Chris Wilson: 'With comprehensive consumer insights in every local US market, ERS offers the broadest and deepest targeting information on local consumers.'
ERS owned Simmons Research recently announced two enhancements to its National Consumer Study (NCS): the extension of its data collection operation from nine months to a continuous 12-month period, and an increased frequency of publication from twice yearly to quarterly (www.mrweb.com/drno/news7170.htm ). Earlier in the year, Experian acquired business-to-business analytics firm The pH Group (www.mrweb.com/drno/news7080.htm ).
Web sites are: www.experian.com, www.smrb.com and www.phgroup.com.
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