M/A/R/C Promotes Long-Serving Duo

M/A/R/C Research has created two new Executive Vice Presidents with the promotions of Amy Barrentine and Randy Wahl. General Manager Barrentine has been with the firm for 28 years and Wahl, who leads the Advanced Analytics group, eighteen years.

Barrentine has played a key role in the firm's development of methodologies. Her experience of leading the client service team for new product forecasting and optimization solution Assessor, is supported by work in brand essence evaluation, segmentation, optimization and market performance tracking. She holds a Bachelor of Science degree in Business Management with a Marketing concentration from Texas A&M University.

Wahl's role sees him adapting best in class statistical and analytic methods. He specialises in new product forecasting, and the firm says his innovative nature has helped to deliver breakthrough applications across industries, most recently in pharmaceutical and business to business research. He earned his MBA in Marketing and undergraduate degrees in Finance and International Marketing from the University of Texas.

President and CEO Merrill Dubrow comments: 'Amy & Randy have been key contributors for M/A/R/C Research for many years. Their understanding of research and solving client problems is the best in the industry. I am looking forward to working with both of them to move M/A/R/C Research to the next level.'

The company can be found online at www.marcresearch.com.