Financial Research Specialist Joins Saville Rossiter-Base

In the UK, Flora Vieites has joined Hertfordshire-based Saville Rossiter-Base (SR-B) as Research Director.

Vieites joins from the multinational financial services consultancy NMG, where she was Head of Insights. Prior to this, she worked client-side as Research Manager at Abbey, which is part of the world's seventh largest bank, the Santander Group. Her previous agency roles have also included spells with BDRC and Total Research. Vieites is a Business Studies graduate from Middlesex University.

Director & cofounder Kay Rossiter-Base commented: 'Equally comfortable with both qualitative and quantitative techniques, we feel that Flora's previous experience on both the agency- and client-side will be a great benefit.'

SR-B was founded by former NOP directors Rossiter-Base and Dave Saville in 1998 to work across a wide range of sectors including financial services and insurance, business services, retail, communications, telecoms, travel & tourism and media. Web site: www.sr-b.co.uk.