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BIGresearch Launches Consumer Intentions Dashboard
BIGresearch has released the first version of its BIG Dashboard, promising marketers 'decision-ready' data on specific consumer groups and retailers.
The system taps in to the last three years' consumer information collected via the firm's Consumer Intentions & Actions (CIA) survey, to produce targeted information in a customisable format.
Its interface allows users to collate information by choosing segments from a drop-down menu. Possible selections include current and future purchase intentions and purchase deferrals; key demographics; store channel shares; consumer confidence and life changes; financial plans; and the impact of gas prices on spending.
'Unfortunately, most executives have an overabundance of data and not enough information,' explained President & CEO Gary Drenik. 'Our solution moves beyond data to insight and puts the power to make better decisions faster in the hands of senior level marketers.'
Ohio-based BIGresearch provides consumer behaviour analysis in the retail, financial services, automotive and media arenas and is online at www.bigresearch.com.
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