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Quench! Taps Youth Market
In the UK, Quench! - the fieldwork, data processing and research arm of Quaestor - has launched a new panel to gather the opinions of 11 - 18 year olds on subjects such as fashion, finance, travel, and technology.
QuenchZone! respondents have been recruited through the new RBS Revolve and Natwest Adapt bank accounts, which are specifically targeted at this age group. As a reward for taking part in research projects, members are awarded points, which are converted to cash and transferred directly into their accounts.
Surveys are conducted online, through telephone, groups, depths and hall tests, and feedback is being used to help companies communicate more effectively, or create new products or brand images.
Director Steve Hulmes explained: 'The early launch of QuenchZone! is due to the amazing uptake, which is primarily down to the great launch and marketing of the new accounts by RBS and Natwest'.
Based at offices in Calverley in Yorkshire, the division has a 43-seat CATI unit, utilises WAPI technology, and employs 1200 recruiters and a research technology team which specialises in conducting online research and tailoring forums, blogs and questionnaires for both b2b and b2c respondents. Homepage is www.quenchresearch.com.
Quaestor's parent company EQ, was recently purchased by Optimisa in a deal worth around £6.4m ( www.mrweb.com/drno/news7443.htm ). Websites are www.quaestor.co.uk and www.optimisaplc.com.
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