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SPSS Partners with BI Giant
SPSS has announced an agreement with recently acquired business intelligence (BI) solutions Business Objects, which will offer customers the use of SPSS predictive analytics data mining technology as part of its BusinessObjects XI platform.
The partners say the deal will enable customers to make 'more informed decisions that can help generate revenue, control expenses, and mitigate risk'. Patrick McCue, SPSS' VP of Global Alliances, says the partnership is 'truly a market-shaping agreement, validating the increased interest - enterprise-wide - in the value of predictive analytics technology.'
Chicago-based SPSS explains predictive analytics as 'technology which helps individuals explore past and present business scenarios, as well as uncover trends and identify outliers, to project future outcomes'.
Business Objects, whose stock is traded on both the Nasdaq and Euronext Paris stock exchanges, has dual headquarters in San Jose, California, and Paris, France. The company was bought by business software giant SAP less than two months ago (www.mrweb.com/drno/news7413.htm ) and has since seen its major rival Cognos snapped up by IBM (www.mrweb.com/drno/news7571.htm ).
Web sites are at www.businessobjects.com and www.spss.com.
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