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Short Moves to Lightspeed
Lightspeed Research has hired John Short as Director of Panel Operations in North America, reporting directly to regional CEO Michael Gazala. He joins from comScore, Inc. where he was Program Manager of Panel Operations.
At comScore, Short was responsible for the acquisition, retention and management of the online opt-in survey panel. Earlier roles included time as Director of MR Client Services at e-Rewards, Inc., and business development and management consulting positions at Booz Allen & Hamilton, PricewaterhouseCoopers, Ernst and Young and AIVIA. He holds an MBA from Duke University's Fuqua School of Business.
'John brings years of experience in market research and panel management to Lightspeed Research' says Gazala. 'I believe his extensive experience will be instrumental in taking our operations performance to the next level.'
Lightspeed's panels provide access to household members in Europe, North America and Asia-Pacific, for research covering healthcare, finance, automotive, B2B, mobile, media, beverage, travel, sports and leisure, and family. Part of WPP, Lightspeed is online at www.lightspeedresearch.com.
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