New UK Leader for Synovate MarketQuest

Synovate has appointed Pranay Jeyachandran as UK Head of its MarketQuest team, which focuses on product design and development.

Previously Director of Quantitative Research for Synovate Malaysia, Jeyachandran has over 12 years' research experience. He spent the first four of these in his home country of India, then moved abroad and has also worked in Sri Lanka and Egypt.

In his new role, Jeyachandran is charged with developing a clear vision of business goals to drive growth, and leading the team in maximising UK business opportunities. He will also work with the head of the global MarketQuest practice.

Michelle Norman, CEO Synovate UK welcomes Jeyachandran's global perspective from working with clients from around the world, and adds: 'His transfer from Malaysia to the UK is also a great example of the opportunities within and between markets at Synovate.'

More information about the division is at www.synovate.com/marketquest.