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RadioCentre Names Insight Team
UK commercial radio association RadioCentre is creating a new team of five, to bring together its research and insight capabilities.
Headed by former RAB (Radio Advisory Bureau) Planning Director Mark Barber, the team has been formed to meet the changes in audience behaviour which have resulted from the move to digital listening. Barber takes on the new role of Director of Planning and joins with a 20-year media background.
Alison Winter is promoted from her research role to become Head of Audience Insight, focusing on working with RAJAR (Radio Joint Audience Research), and developing new insight to inform the body's relationships with government, Ofcom and the music industry.
Former RAB Strategy Consultant Judith Spilsbury, becomes Head of Effectiveness Insight in charge of new RAB projects for 2008.
Greg Morris joins from BskyB as Insight Executive, responsible for administration of the recently launched RadioGauge project, designed to provide advertisers with an effectiveness measure for their radio campaigns (www.mrweb.com/drno/news7564.htm ).
Data analyst Carolyn Critchlow will be responsible for radio schedule planning, station audience analysis and spend data analysis.
CEO Andrew Harrison explained that the new structure will enable RadioCentre to provide specialist expertise for each of its customers and stakeholders. Adds Barber: 'Our role is to make sense of the migration to digital listening, and increase the value and impact of all RadioCentre conversations - with customers and stakeholders, regulators and government.'
RadioCentre formed in July 2006 from the merger of the Radio Advertising Bureau (RAB) and the Commercial Radio Companies Association (CRCA). Its members consist of UK commercial radio stations who fund the organisation. Web site: www.radiocentre.org.
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