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B2B Moves Medical Panel Online
UK-based agency B2B International is taking its panel of medical practitioners online, to allow respondents to complete questionnaires at their own convenience.
The firm has interviewed more than 4,000 doctors and medical experts in the past year on topics such as prescribing trends, workloads and messages from marketing campaigns in a number of disease areas. The fields of study have ranged from diabetes, psychoses, BPH, epilepsy and obesity, through to respiratory/chest conditions and cancer.
Manager of the B2B Medical Unit, Bhavika Hira, says that the firm now has a deeper understanding of doctors' needs, and is confident that online research represents the way forward with this audience.
B2B has offices in the UK and China and will open a US office in 2008. Its specialist medical unit is on the net at www.b2bmedical.co.uk.
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