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Annik Launches Insights Platform
In India, MR and data analytics provider Annik has launched a system which enables the creation and delivery of insights from multiple primary and secondary data sources.
The Active Insights Management platform comprises three components:- Data asset mapping - to evaluate the various sources of data and their relevance to decision variables
- Application platform - acting as a conduit to various sources of information
- 'Ask Your Analyst' - where extension teams can respond to requests and perform in-depth analyses of data.
President and CEO Rahul Sahgal explained: 'Apart from a company's primary and secondary research library, a key component of information required to gain a complete picture, is the perspective from consumers, key influencers and other stakeholders. Our new platform will allow companies to better leverage their research spend to gain a multi-dimensional view into key issues affecting them and their brands.'
The new service also harnesses the Internet as a data source; taking traditional as well as non-traditional news sources via RSS feeds.
Established in 2000, Annik provides MR support, data analysis, data management and programming support to clients around the world. The firm has c.400 employees and is on the web at www.anniksystems.com. Last September, itk opened an office in Florida, US and appointed Ron Brotherton to lead business development for its Analytical Processing Division (www.mrweb.com/drno/news7365.htm ).
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