Nielsen Picks FMCG Veteran For Asia Pacific Post

Nielsen has appointed Michael Sherrard Executive Director of its FMCG Customised Research practice in Asia Pacific.

He joins with more than 15 years' experience across Asia Pacific, the Middle East and the Americas. Formerly Sherrard was the Global Head of Consumer Insights for dairy product manufacturer Fonterra Brands, where he helped establish the firm's global insights structure and research platform.

Based in Singapore, Sherrard will report to Alastair Gordon, MD of Nielsen's Customised Research across Asia Pacific. Gordon comments: 'With his vast knowledge and multi-country experience, I am confident that Michael will be a valuable contributor to Nielsen's FMCG research business and bring our expertise in this area to a higher level.'

Last May, Nielsen's Customised Research team launched Brand3; a product which links retail market measurement data, household panel information and customised survey results to give a complete perspective of a firm or product's brand equity (www.mrweb.com/drno/news6802.htm ).

Nielsen is online at www.nielsen.com.