| |
Global Ad Campaign for Nielsen
The Nielsen Company continues to break new ground following its rebranding from VNU last year. Today it announced its first global brand awareness campaign, built around a marketing collaboration with The New York Times Company and including sole sponsorship of an Olympics Special issue of the latter's 'PLAY' sports magazine.
The PLAY deal is described as the first exclusive advertising arrangement ever offered for any editorial issue of The New York Times. The campaign will also include other high-impact placements across multiple platforms, including print, online, radio and mobile as well as targeted newsstands and mailings; plus print ads in The New York Times and in the International Herald Tribune; online banner ads on NYTimes.com and IHT.com; radio spots; and ad support in the mobile PLAY newsletter.
Re-branded from VNU in 2007, the company has since focused on aligning the breadth of its resources to deliver a complete understanding of global consumers across multiple media and regions. Of the latest deal Karen Watson, the research giant's Senior VP, Communications, comments: 'We want to welcome the world to the new Nielsen'.
Denise Warren, Senior Vice President and Chief Advertising Officer of The New York Times Media Group describes the agreement as 'an exciting pairing of two global organizations, with each one showcasing a powerful brand on one of the biggest stages in the world - the 2008 Olympics.'
The campaign is expected to launch this summer while the special, Nielsen-sponsored, Olympic issue of PLAY will be distributed in the Aug. 3 Sunday edition of The New York Times as well as the International Herald Tribune in Asia.
The Nielsen Company has headquarters in Haarlem, the Netherlands and New York, USA and is online at www.nielsen.com. The New York Times Company had 2007 revenues of $3.2 billion - publications include The New York Times, the International Herald Tribune and The Boston Globe.
|
