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Essential Hires Media Research Specialist
In the UK, media, entertainment and communications research agency Essential has appointed Chris Hurry as Senior Research Manager in the firm's quant department. Hurry was previously Customer Insights Manager at GCap Radio.
He joined GCap in 2005, and focused on understanding consumer behaviour and trends in music, technology, media and radio. Prior to this, he oversaw brand, advertising and NPD research at Conquest Research; and spent five years at Research International, where he managed a number of consumer clients.
In his new role, Hurry will report to Head of Quantitative Research Alex Vishney, who joined the agency from BskyB last year (www.mrweb.com/drno/news6807.htm ). His remit will include developing new quant business and managing strategic projects for existing clients.
Director Alex Charlton commented: 'Chris has fantastic experience both from a media perspective and through the type of quant projects he has managed. He also possesses invaluable client-side research experience, which is something that our clients prize highly.'
Essential was launched in 2005 by three ex-BBC researchers, and was last year named 'Best New Agency 2007' by the Market Research Society. Web site: www.essentialresearch.co.uk.
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