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iPerceptions Opens London Office
New-York headquartered online customer satisfaction specialist iPerceptions has opened a permanent office in central London to provide a 'gateway' for its services into the UK and the rest of Europe.
The European expansion will be managed by Edward Chatham, the firm's Director of Sales Europe. Chatham brings more than 17 years' customer experience, market research and online metrics experience to his new role, having previously worked in business development positions for companies such as Xtreme Information, M:Metrics Europe and Nielsen//NetRatings.
CEO Jerry Tarasofsky explained: 'Having a firm presence in London opens up our ability to democratize the voice of the customer throughout Europe and throughout the globe.'
iPerceptions' webValidator Continuous Listening solution evaluates elements of the web visitor experience to identify those attributes that drive satisfaction. The resulting iPerceptions Satisfaction Index (iPSI) is derived from satisfaction and experience data obtained from more than three million web visitors.
With existing offices in the US and Canada, the firm is on the web at www.iperceptions.com .
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