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GMI Doubles Singapore Consumer Panel
Panel and software provider GMI (Global Market Insite) has increased the size of its Singapore consumer panel from 40,000 to 85,000 double opted-in members.
The company works with an exclusive local partner which recruits Singapore panellists according to their offline shopping behaviour in 600 Singapore outlets.
In addition to age, gender and household income, the ethnic distribution of GMI's panel is in line with the Singapore Census data, which the firm says enables researchers to gain a 'perfect representation of Singapore' when seeking consumer opinions, and gathering intelligence in the country.
'With Internet penetration now reaching over 50% of Singapore households, and 65% of all Singapore research being conducted with consumers in 2006, we felt the need to combine our panel recruitment methodologies to offer a more representative mix of online- and offline-minded consumers that better reflects the attitudes and opinions of the Singapore market,' explained Dietmar Walter, GMI's EVP Europe.
According to ESOMAR, total market research spend in Singapore reached $55m in 2006, 16% of which was spent online, which places the country 8th in the world's top 10 countries with the highest online research spend.
A year ago, the firm increased the size of its panels in China by 65% and in India more than fivefold, while last October the company launched an African-American panel of 100,000 respondents.
Founded in 1999 with world headquarters in Seattle, Washington, GMI has operations on five continents and is online at www.gmi-mr.com .
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