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Coremetrics Debuts Data Digging Tool
US web analytics firm Coremetrics has released a new platform that enables marketers to analyze data across all campaigns and web properties at a granular level.
The new Coremetrics Spring 2008 suite contains the Coremetrics Explore tool through which users can conduct advanced filtering and segmentation, and analyze web data based on the characteristics of an individual page, product, transaction or event rather than on generic campaign performance. The application can also analyze a variety of Web 2.0 Rich Internet Applications, such as Flash.
As an example, media sites can use the tool to analyze and segment visitor behavior based on the specific, tagged attributes on a certain page, such as whether people search for a specific author, genre or language.
Chief Strategy Officer John Squire says that the new platform helps those marketers who need to 'slice and dice' their data in real-time to get answers to questions about their campaigns. 'The ability to carry out detailed, ad hoc reporting means you can stay one step ahead, as you can analyze your specific business needs and take immediate action to improve results and ROI,' he added.
The suite also includes an Enterprise Dashboard to track and analyze key performance indicators over multiple sites. It is continuously updated and has a variety of viewing options to handle multiple comparisons in real-time, including multi-currency and multi-country data that can be used for instant analysis and then stored for subsequent review.
Coremetrics is headquartered in San Mateo, California and is online at www.coremetrics.com .
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