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COLLOQUY Unveils Retail Loyalty Index
In the US, consultancy COLLOQUY has launched a national Retail Loyalty Index, to provide insight into which retailers consumers feel most loyalty towards.
For the initial figures the company used a November 2007 survey of 3,000 US consumers, with 500 completed interviews in each of six demographic segments: Affluent Household Heads, Young Adults, Seniors, Women, Hispanics and a General Population control group.
Consumers were asked to reflect on personal experiences with retailers where they had shopped most often in the previous three months.
COLLOQUY Managing Partner Kelly Hlavinka said a key trend highlighted by the research is that regardless of store category, specific retailer or demographic segment, the most prominent brand loyalty factor is that loyal consumers recommend their favorite retailers.
Results of the study are available in a free white paper which can be downloaded at www.colloquy.com/whitepapers .
COLLOQUY comprises a consulting practice; loyalty magazine, web site, research and educational divisions, and network of consultants. Web site: www.colloquy.com .
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