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MRA Expands PRC Training Program
In the US, the Marketing Research Association (MRA) has upgraded its Professional Research Certification program (PRC) to make it easier and more convenient for market research professionals to become qualified, or to maintain their PRC status.
Enhancements to PRC 2.0 include:- New flexible education requirements
- A simplified classification structure
- Increased recognition for PRCs
- Robust new PRC web site (live July 1, 2008).
In addition, market researchers who apply during open enrollment (July 1 - December 31, 2008) will not have to take an exam to earn PRC.
According to MRA CEO Larry Brownell: 'PRC encourages high standards within the profession. It's a visible badge of distinction, indicating advanced market research skills, commitment and dedication.'
Commenting on the program, Kim Larson, Owner and Executive Director of Information Alliance, reflected: 'Ultimately, being a PRC means you really care about learning more about the survey and opinion research profession. I'm a better researcher today because of PRC.'
The MRA is online at www.mra-net.org .
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