Clownfish Launches Real-time CSR Tool

In the UK, brand and communications consultancy Clownfish has developed an online tool that enables companies to understand and dynamically report on their environmental and social 'footprint' in real-time.

The new SEE Dynamic acts as a communication tool, converting CSR (corporate social responsibility) data and reports into easy-to-digest relevant information for employees, customers, communities, and stakeholders.

Clownfish says it designed the tool in response to consumer need for truth about companies' sustainability practices.

CEO Diana Verde Nieto explained: 'The annual CSR report will be outmoded by dynamic, real time data, and open channels for a two way conversion between companies and their consumers.'

Clownfish says the system is compatible with various reporting structures, including CDP, GRI and AccountAbility standards; can be used by people who do not have a background in CSR; and can be applied to any frequency of CSR reporting.

The firm is headquartered in London, has an office in New York, and is planning to open a further office in Shanghai shortly. Web site: www.clownfish.co.uk .