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NPD Offers POS Store-Level Data
New York-based consumer research firm The NPD Group has enhanced its offer with point-of-sale (POS) store level information, to provide clients with detailed analysis relating to stores in their sales areas.
Store level information is collected from more than 16 thousand doors across 50 DMAs (designated market areas) and is currently available for the consumer technology, automotive, and athletic footwear industries.
Granular data includes information on new stores versus existing stores, test stores versus control stores, and stores in specific geographic regions. It also includes dollar and unit sales rates, pricing, sales-per-store, distribution levels in stores selling a particular product or products, and many other measures.
With this breakdown, clients are able to analyze stores' behavioral differences such as effectiveness of pricing and promotions and sales performance compared to competitors. All data can be customized and analyzed across a wide range of business functions including product management, sales, and marketing.
Chief Research Officer Steve Coffey suggests: 'A client can cluster stores that are carrying a certain product, and measure the performance of those stores against others not selling the product. This kind of store clustering allows an objective reading into how product assortment can affect sales, and the findings can ultimately result in collaboration between retailers and manufacturers to improve inventory and distribution.'
Founded in 1967, US consumer and retail market research information provider NPD is online at www.npd.com .
Last summer, Wal-Mart Stores signed an agreement to access consumer tracking data from NPD for its stores and its membership warehouse business, Sam's Club.
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