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Text Analysis Tool Links with Google Queries
Text analytics and social media monitoring firm Lexalytics has released the latest version of its content gathering tool, which allows marketers to gather content from both online and in-house sources and query Google News and blogs for text analysis.
Acquisition Engine 6.2 enables users to search, find and extract relevant data and content from desktops, the Internet, corporate intranets and extranets. Information on people, companies and places, along with sentiment, tone, subject classifications and document summaries are added to the original documents as enriched XML, which can then fed to any search engine or database.
Enhancements in version 6.2 include a query feature, which enables users to set up e-mail alerts based on queries against Google News and blogs. Alerts can be sent to any e-mail address the instant a category match has been processed. In addition, an HTML extraction capability has been added to remove all unnecessary content from a web page, leaving just the text from that page.
'We heard from our customers that acquiring content from Google was a key feature needed to stay competitive with other alerting and data collection solutions,' said CEO Jeff Catlin. 'With the new system, users can query Google for any information they deem important, while the HTML extractor helps ease the pain associated with collecting and analyzing web pages typically filled with ads and non-essential information.'
Lexalytics was founded in 2003 to help businesses extract, analyze and report on internal and external information, and has most recently begun offering social media monitoring solutions.
Web site: www.lexalytics.com .
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