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Gongos Introduces Online Focus Group System
US consultancy Gongos Research has launched a new online method for conducting in-depth, interactive focus groups.
Its new ConsumerView system integrates webcam technology to offer insights gathered in traditional focus groups, while reducing the travel and time constraints associated with conducting research across multiple markets.
The methodology includes behind-the-scenes technical management, moderators and instant documentation of typed, verbal and video responses. A chat feature also enables offline correspondence between clients and moderator.
'By connecting them online, we give our clients the opportunity to allocate more of their research budget to actual research, as opposed to travel and facility costs,' explained Tonya Jiles, ConsumerView Product Manager and Senior Project Director for Gongos Research. 'ConsumerView enhances the online experience into lively, interactive focus groups that allow companies to obtain invaluable consumer insights.'
Michigan-based Gongos Research, founded in 1991, is online at www.gongos.com .
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