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Tuned In to Launch 'Cultural Pillars of Life' Report
In the UK, Spring Research's youth division Tuned In is to launch a monthly cultural report to cover new developments within music, fashion, digital and sports, as well as key movements driving attitudinal and behavioural changes amongst the 16-34 market.
The monthly T.I. (Tuned In) Report will cover what the firm describes as the 'cultural pillars of life'. It will be compiled by the firm's cultural researchers, along with fashion and lifestyle journalist Terence Teh, who regularly contributes to publications such as Dazed and Confused, AnOtherMan, Fact, URB, Theme and XLR8R.
'Tuned In has always been passionate about investigating emerging trends, as it greatly improves our ability to work on our larger client projects,' said MD Douglas Dunn. 'Launching this report is a way to share our findings with our clients and friends and make the world a bit more tuned in.'
The agency, which was launched in 2006 to help clients connect with young consumers, is online at www.tunedinresearch.com .
Last month, Tuned In appointed music, media and communications specialist Nick Priestley as Senior Insight Manager.
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