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MRSI Launches Express Service
In the US, custom provider MRSI (Marketing Research Services Inc) has launched a fast turnaround online research service which allows clients to ask up to 20 closed-end questions among a representative sample of 300 consumers.
The new mrExpress taps the firm's proprietary Census Balancer technique to produce demographically representative online samples based on age, gender, geography, race, ethnicity and education.
The service can be used with brand or ad awareness programs, incidence testing, usage or satisfaction, name/logo evaluation, and tracking research for what the firm describes as 'a fraction of the cost of traditional custom research'.
MRSI's President, Todd Earhart, states: 'mrExpress offers a quick turnaround, low cost service that provides clients the insight necessary to make strategic business decisions - without sacrificing research quality.'
Cincinnati-based MRSI is a member of the MVL Group of companies, and specializes in product development, shopper insights and Hispanic research solutions for consumer and B2B companies across a wide range of industries. Earlier in the month, the company launched an Online Shelf Testing tool to provide respondents with a 3D virtual shopping experience.
Web site: www.mrsi.com .
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