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IRI Gets UK Nestlé Exclusive
CPG, retail and healthcare information provider Information Resources Inc (IRI) has announced a three-year-plus contract, starting on 1st January 2009, as the sole supplier of retail data to Nestlé in the UK.
The deal has the option of a further two-year extension after the initial three years.
The agreement marks the first time all Nestlé's UK divisions have been aligned to one supplier of retail tracking, and includes Nestlé Confectionery and Cereal Partners. Awarding the contract, Nestlé specifically cited IRI's joint servicing partnership with TNS and ongoing synergies between the teams - IRI already supported around 60% of Nestlé's research spend.
Jon Walsh, Nestlé UK Communication Director, comments: 'Being able to track and respond to consumer needs swiftly and effectively is essential for any business looking to succeed in today's competitive market place. Working with one supplier to track consumer, shopper and market brings with it signifnicant efficiencies and cost savings.'
Nigel Howlett, President of IRI International, says his firm were 'acutely aware that this was a highly-competitive 'winner takes all' bid' but put together 'a value-added proposition that best enabled Nestlé to respond to the challenges and opportunities within the marketplace'.
Web sites are at www.infores.com and www.nestle.co.uk .
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