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Synovate Adds MMA to its Global Network
Aegis-owned Marketing Management Analytics (MMA) has been moved to the group's market research arm Synovate, with the aim of enhancing marketing and research synergies between the two companies.
US-based marketing effectiveness consultancy MMA was formerly part of Aegis Media. For the last two years, it has collaborated with Synovate to provide independent validation for the research firm's clients.
MMA provides analytics, technologies and consulting to help firms address marketing mix, pricing, and sales force effectiveness issues.
Synovate's Global CEO Adrian Chedore explains: 'The combination of Synovate's attitudinal and behavioural consumer data with MMA's marketing mix modeling expertise will provide our clients with more rigorous, in-depth analysis to help boost the return on their marketing investments.'
MMA CEO Randy Stone says the move will allow MMA to leverage Synovate's proprietary research solutions to provide the firm's clients with a view of the drivers of consumer spending.
Web sites: www.synovate.com and www.mma.com .
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