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KN Hires Media Research Veteran
Knowledge Networks (KN) has strengthened its team with the addition of media research veteran Henry Laura as Vice President, Media in its New York City office.
He joins with more than 30 years' media research experience. Most recently, he worked at TNS Media Intelligence where he was responsible for developing and delivering services to advertisers and agencies. Prior to this, he was a member of the Arbitron team which developed and launched the PPM (Portable People Meter) system, and focused on potential new sources of revenue such as media research software and databases. Before this, he worked at NBC.
In addition, Laura has held posts at Donovan Data Systems (1986-89) and Strategy Research Corporation (1985-86), and he was Principal of his own consultancy Laura Media Services (2001-03). He holds a BA in Psychology and an MS in School Psychology from Pace University.
'Henry brings an entrepreneurial spirit and business focus to his work, and he is deeply versed in developing solutions that combine innovation and efficiency to meet client needs,' said EVP-Client Services, Martin Zagorsek. 'We will be turning to him to enhance our product offerings on almost every front in the changing media world.'
KN has practices in media, marketing, advertising, and government and academic studies, and specializes in study design, analytics, and custom panel creation.
Web site: www.knowledgenetworks.com .
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