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Holden Pearmain Bridges Panel 'Gap'
UK-based Holden Pearmain Research has launched a new panel service which aims to convert clients' customer databases into 'managed, incentivised and engaged' dedicated client panels. Payam Ghamsari joins to head up the new Panel Solutions Team.
The service has been developed to 'bridge the gap' between a full-service market research agency and panel providers.
MD and co-founder Dr David Holden explains: 'Our clients are telling us that they want to take advantage of the relatively low setup costs of online panels, but need the reassurance that the research will be conducted by experienced market researchers - we are now able to meet that demand.'
Ghamsari, who was previously Research Manager at MR outsourcing firm Ugam Solutions, joined Holden Pearmain in August as Director of Online Services.
Surrey-headquartered Holden Pearmain was founded in 2000 and now employs more than 70 staff across its UK, Geneva and New York offices.
Web site: www.holdenpearmain.com .
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