Wilkerson Re-brands, Moves to New HQ

In the US, employee-owned market research agency Wilkerson & Associates has changed its name to Thoroughbred Research Group and moved its corporate HQ to new offices in Louisville, Kentucky.

President Steve Alsbury believes that the new name more accurately reflects the business, and says that through a merger it has now integrated sister company Thoroughbred Opinion Research, and recruited a number of new staff.

'The very essence of the name describes the thorough research and purebred actionable data we provide,' adds CFO Harold Busack.

The relocation to new offices - which offer an enhanced client services area, technology upgrades and additional staff offices - follows the recent opening of the firm's fifth CATI-enabled call center in Mayfield, Kentucky.

Founded in 1976, the firm provides data collection, online research, qual and quant methodologies, analysis and consultation.

Web site: www.torinc.net .