Ipsos MORI Forms Reputation Think Tank

Ipsos MORI's Reputation Centre has set up a Reputation Council, made up of more than 50 senior corporate communicators drawn from a cross section of major organisations across Europe.

Members from firms such as Tesco, Unilever, Michelin and Rolls Royce will be invited to comment on a wide range of reputation issues on a quarterly basis.

Subjects will include the economic downturn, the future of the EU, the internal barriers faced in driving reputation up the corporate agenda, and the challenges of linking reputation to the bottom line.

'The Council represents some of the best brains in the field of communications and reputation management,' stated Milorad Ajder, Head of Ipsos MORI's Reputation Centre. 'Their thoughts should be listened to by business leaders, policy makers and the wider communication community as they bring an unparalleled level of communication expertise to bear on a range of important issues.'

Ipsos MORI's own Captains of Industry survey recently found that despite the tougher economic climate, the executives interviewed still agree by a margin of nearly two to one that companies will continue to invest in corporate responsibility.

Web site: www.ipsos-mori.com .