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SPSS Rebrands Analytics Portfolio as PASW
MR software giant SPSS has created a new and distinct brand for its predictive analytics products, PASW (Predictive Analytics Software).
The entire SPSS software portfolio will carry the PASW naming standard, beginning with the releases of PASW Modeler 13 (formerly Clementine) and PASW Text Analytics 13 (formerly Text Mining for Clementine) which have been upgraded to extend and automate data mining and text analytics for the business user.
Over the next year, new naming will be introduced at each release of the other SPSS products, including: PASW Statistics (formerly SPSS Statistics), PASW Data Collection (formerly Dimensions) and PASW Collaboration and Deployment Services (formerly Predictive Enterprise Services). The firm says this new branding unifies the product families under a consistent and descriptive name.
Chairman, President and CEO Jack Noonan explained: 'With important and valued feedback from customers, we have created a new product portfolio name that builds on our 40 year legacy of innovation, enhanced performance, and robust deployment capabilities in predictive analytics.'
The updated PASW Modeler has new and enhanced functionality that simplifies data mining and delivers predictive analytics options directly to business users, promising both business users and analysts the ability to quickly and easily leverage all data assets to produce, evaluate and deploy analytical models to solve real business problems.
The new version of PASW Text Analytics 13 includes pre-built categories for satisfaction surveys, advanced natural language processing techniques, and more comprehensive language support.
Founded in 1968, SPSS is headquartered in Chicago, Illinois and is online at www.spss.com .
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