SECODIP Launches AdNetTrack in Europe Following the success of AdNetTrack in France, SECODIP is launching an unique advertising monitoring tool for Internet media in Europe. Established in France in early 1999, the AdNetTrack service allows advertising banners on websites to be tracked, identified and classified, according to the SECODIP nomenclature. The AdNetTrack database is constantly updated by a unique automatic banner recognition system, developed by TNS SECODIP. With over 20,000 banners indexed on over 200 French websites, AdNetTrack has become the French leader in Internet advertising monitoring. In order to meet the demand of its international clients, SECODIP is now developing AdNetTrack in Europe, with the benefit of the technological experience that has been gained on the French market. AdNetTrack now scans sites in the most Internet-active European countries, i.e. Germany, UK, Italy, Spain and the Scandinavian countries. By September 2000, over 1,000 sites in Europe will be covered by AdNetTrack. AdNetTrack's European results will be totally integrated with Interwatch, the Internet monitoring system run by CMR Interactive (commercialised by Competitive Media Reporting), leader in the American ad monitoring market, recently acquired by the TNS Group. According to Jean-Michel Portier, Media Monitoring Sector Head of the Taylor Nelson Sofres Group,"With the growth in Internet advertising, the success of AdNetTrack in France and the technological effervescence which exists between SECODIP and our American partners at CMR, SECODIP is in a position to provide a powerful service offer in every country covered by the worldwide Taylor Nelson Sofres Group network. In the medium term, a total of 2,000 websites will be covered in Europe and the United States. Asia will be the next step in AdNetTrack's international development".